This campaign was begun, set afire, and literally worked myself out of the job like any bad business man but any great consultant is supposed to do.
This is an annual fund raising event that has been going on for almost a century. The money is raised to support the historical infrastructure and architecture of Holly Springs, Mississippi. The goal was to target a younger demographic and to bring in new energy to an old theme. We established a logo, a tagline, an energetic color theme, powerful and dramatic photography, over a thousand images for their own, private stock of photography, usages and copyrights, print, online and theater ads.
The group did more than just break even. They reinvested their earnings, came over the following year and then hired me to do ongoing photography that captured the moment of subsequent years. Proud of these guys!
I've included some of the images taken for them in the tab "back in time".