The work here was all done with story-telling in mind. Conceptual work is my passion because it has to be strong to convey to the viewer a sense of an episode within one, still visual.
When Clayton contacted me and my father-in-law, Roger, about his new Tennessee Whiskey that was sitting in oak barrels in the hills of Tennessee, we knew we wanted to help him make this the best it could be. Roger, a wood worker by trade, was tasked with creating a uniquely shaped, American Oak barrel for Clayton. I was tasked with the label design. We kept it all right here in Tennessee because he wanted it that way.
There were a few major components that Clayton wanted the label design to capture. He wanted it classic, hand tooled (like his whiskey), and to reflect the yester-year times of engraved metal rifles and rich flourishes that visually spoke to the wide and deep flavor of a real, Tennessee whiskey. That is why I chose the metallic inlay and a little visual story of the smooth curls of a Tennessee dove, new growth of the wooded vines and the three stars of Tennessee to represent Clayton's brand new Tennessee whiskey, and his subsequent Single Barrel Clayton James to follow.
Try some by visiting Clayton himself here tennsouthdistillery.com
HeartLife, professional soul care, is a thriving group of professional psychologists and counselors in Germantown, Tennessee. They specialize in a multidisciplinary practice, all arriving at success by way of their values that focus on the soul of an individual and the soul's new growth.
The development of a new life from the heart, surrounded by good earth (support), good nourishment (positive and supportive input) and plenty of warmth and love is HeartLife's well proven modus operandi.
The colors, the font, the iconic "h" with its new growth, give HeartLife a great foundation to build their brand and continue with their marketing and positioning efforts. Included in this were little planters with seedlings for clients to help nurture and remind them of the constant attention it takes to care for newly sprouted beginnings.
BellowsRouge is a project that was begun by a very close friend and very talented artist Lisa Freemont and myself. It focuses on the artistry and style of photography and design that surrounds the golden era of George Hurrell.
George Hurrell, famous for many portrait works of the stars of Hollywood in the 30's and 40's such as Elizabeth Taylor, Greta Garbo, Joan Crawford, Marlene Detrich, Katherine Hepburn, and the list is endless, is famous for his unique and difficult style of lighting that is very recognizable but complicated to replicate.
Greatly hinging on Lisa Freemont's background that runs three generations back, including her mother's occupation as the very stylish clothing model and illustration artist for the local Goldsmith's in Memphis in the 50's, we've put together our talents of style, lighting and studio mojo, complete with period music during the shoots, and are creating what you see here.
Abernathy New American Gin is another great product from the TennSouthDistillery in Lynville, Tennessee. While I did not design this original label, I was asked to bump a few things around on it so that we could maintain the branding of the original and work in this new product call Barrel Reserve. It is an example of how to keep evolving instead of revolving.
A great product Clayton and his team produces by the way! TennSouthDistillery.
This campaign was begun, set afire, and literally worked myself out of the job like any bad business man but any great consultant is supposed to do.
This is an annual fund raising event that has been going on for almost a century. The money is raised to support the historical infrastructure and architecture of Holly Springs, Mississippi. The goal was to target a younger demographic and to bring in new energy to an old theme. We established a logo, a tagline, an energetic color theme, powerful and dramatic photography, over a thousand images for their own, private stock of photography, usages and copyrights, print, online and theater ads.
The group did more than just break even. They reinvested their earnings, came over the following year and then hired me to do ongoing photography that captured the moment of subsequent years. Proud of these guys!
I've included some of the images taken for them in the tab "back in time".
These are just a few of the images I've taken during the Pilgrimage in Holly Springs, Mississippi. It is, as the images show, a very moving and dramatic event that is held in Holly Springs. The volunteers go way over to welcome, engage and revive the life of what it used to be like during the antebelum era in Mississippi.
"Hodi rafiki" was what my friend said when I arrived in Kenya in 2010. We were there for 10 days to help the Masai in the Rift Valley with food needs and to help locals in Nairobi and the outskirts with building and general maintenance with upkeep and frankly, just a positive and friendly hand.
As you can see, there was so much of this needed, it was overwhelming and there is no way to completely help a country in this much need. The only thing we could do is be there with them, eat with them, talk with them, and say hodi rafiki (hello friend).
This is a collection of imagery that I have taken, published and sold over the years. It is inspirational, conceptual and commercial in origin.
ebailsolutions is an upstart company out of Las Vegas, Nevada. The mother company, Vision Consultants, began this company as a solution to the slow turn-around times with the red-tape and security measures involved in bailing companies in the city of Las Vegas.
My task was to create a clean, unoffensive, high-tech identity that conveyed streamlined processes. They needed to show security without the negativity. What better to show this than an unlocked lock?
The goal is to have this icon stand on its own once the brand ages correctly and establishes its own integrity.
The Circuit Ride is an annual event that was created to join together the large state-wide conference of the Mississippi Methodist church. The name comes from the original preachers centuries ago, that traveled on horseback from congregation to congregation within their assigned circuit. This happened because in the day, preachers were few and literally far between.
This event is held in central Mississippi and the only requirement is to bring a bike and meet people on the designated ride.
The first poster (3rd annual) won multiple local addy awards in Memphis, as well as the local Judges Special Award, and a Southeast District 7 Addy Silver award.